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Introduction to Social Marketing (UK)
" I found the course really useful and stimulating. It has challenged my thought processes for future marketing campaigns and encouraged me to think about how we want people to get involved, and how to encourage them to get involved, with our organisation and its aims."
- Fiona Morrison
Marketing and Promotions Manager
Central Scotland Forest Trust
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"The course was a great introduction to social marketing. The balance between theory and practical sessions meant it was constantly engaging, and the case studies provided a useful insight into how social marketing can work in the real world and were a great resource to take away with me."
- Lucy Gallagher
Marketing and Research Officer
County Durham Sport
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"A great package for anyone with an interest in the concepts of social marketing and who wishes to apply the process in their own line of work. The workshops generated stimulating discussions and I found all the hand-out materials very useful. A really worthwhile and informative day."
- Lynn Marshall
School Travel Project Officer
Sustrans, Scotland
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"I can’t recommend the “introduction to social marketing” enough for anyone new to the field who wants to get ain-depth introduction to the topic. The workshop had a good balance between presentation and exploring case study examples from diverse sources. The workshop covers both the theory and practice of social marketing and gave me enough of a grounding in the subject to directly apply to our school sustainable travel champion training programme. It would be useful for anyone in any field who wants to find out how they can use a social marketing approach in their particular area."
- Dr Cecilia Oram
School Travel Project Assistant
Sustrans, Scotland
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"Coming into a not-for-profit environment, focused on securing behaviour change, after spending many years in private sector marketing, I found the Atlas course invaluable. A very clear and pragmatic exploration of the principles of social marketing - and the opportunity to learn ways to put these principles to use as soon as I was back in the office. The opportunity to hear others' experiences was also extremely useful, because of the range of backgrounds which delegates represented."
- Fiona Cameron
Marketing Manager
Energy Efficiency Charity, Scotland
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"Coming from a social enterprise group I had been looking for marketing training that was appropriate to the co-ops aims and objectives. The Framework of Social Marketing is ideal for the marketing needs of a not-for-profit group. Social Marketing has allowed me to address the wider social and pro-environmental behaviours that as a co-op we seek to address, whilst also addressing financial issues.
Attending both days allowed me to gain a full insight into Social Marketing and its applied use. With day two being a small group, Janet was able to provide me with real one-one time. This meant that not only did I leave the course fully understanding the ‘tool’ of Social Marketing but also with a plan of action."
- Anna Batchelor
Communications Coordinator
True Food Cooperative
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Introduction to Social Marketing (NZ)
"Thank you Janet for the fantastic workshop, it was great how you organised the presentation to cater for our varying levels of experience with social marketing tools as well as demonstrating how we could apply these methods to our specific areas of interest. As a team of social researchers with a focus on community, economy and environment, we really appreciated the range of topics covered, from theory to design frameworks and practical case studies. The content of the workshop included some valuable and innovative techniques which helped us reflect and consolidate our choice of methods and research frameworks. We also enjoyed the interactive nature of the workshop which made for a fun and informative."
- Keri Brown
Community, Economy & Environment Social Researcher,
Environment Waikato. NZ
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"I found the explanation of the difference between social advertising and social marketing quite enlightening. We'll be concentrating more on behavioural change in future with our campaigns. I also found it really helpful to be able to discuss one-on-one with Janet our proposed campaign plans; to flesh out ideas and keep strategies and tactics on focus. To have such individual attention was great value for money."
- Frances Harrison
Public Affairs Advisor - Environment,
Waitakere City Council. Waitakere, NZ.
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"Thank you so much for the wonderful workshop. I thoroughly enjoyed the workshop and learned a lot of new tools that I hope to practice in my work. The small size of the group really enhanced the learning process, both allowing for individual instruction, and learning from the questions of other participants. The one-on-one session was greatly detailed, tailored and practical. It was a wonderful learning experience."
- Kai Hong Tan
Public Health Nutritionist,
The National Health Foundation of New Zealand
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In-house Introduction to Social Marketing
"Janet was an excellent presenter – delivered clear, structured sessions which built on each other to give a complete picture overall. I though Janet McDonald’s style of delivery was excellent, the mix of presentations and ‘workbook’. Good mix of input/practical sessions. Lots of useful examples and anecdotes to help make sense of the theory. Great variety of knowledge and experience displaying the theory of social marketing on a variety of levels."
- Kirstin Guthrie
Communications Officer
Scottish Natural Heritage, Perth, UK.
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"I just wanted to say thank you for all the time you put into making our social marketing workshop such a success. I thought it was pitched just at the right level for our organisation and those who attended have gained a good understanding of what social marketing is (and isnt!), and how it can be applied to their work. Following an evaluation of the workshop we have received some great feedback, staff have said overall they found it very useful, informative, well organised and used relevant reference material."
- Kylie Ruegg
Social Marketing Advisor
Toi Te Ora - Public Health. Bay of Plenty, NZ.
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"The social marketing workshop was well structured and excellently presented. It gave me many useful insights into the subject, which I am sure will prove beneficial in the planning and implementation of our own communications campaigns."
- Clifford Burden
Communications Manager
NHS Lothian, Edinburgh, Scotland.
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