// Get the buzz
Social media and social marketing (our other area of specialistion) are often confused. They are very, very different.
Social media is an oft-used but rarely understood phrase. In 2010, having a website - even a well-designed and well-maintained site - is not enough. Companies and organisations need to be engaging with customers and clients - having a two-way conversation - which is a new paradigm for many.
// Want some?
At Atlas we have developed Social Media Snapshot; a streamlined and practical social media planning service.
Stage 1| we undertake a briefing where we find out about your business's short, medium and long term goals.
Stage 2| we undertake a review of your current social media positioning, identifying opportunities and gaps.
Stage 3| we deliver a one day in-house workshop for key staff. In this interactive session we cover; key concepts of social media; the important of social media; an overview of various social media tools and their appropriateness for various customers and markets; highlighted case-studies of successful social media; pitfalls of social media; developing a social media strategy and action plan.
Going forward we can either work with clients to implement the Action Plan or empower key staff to do.